Privacy policy.

1. Introduction

Welcome to Pure Passion Dance ("we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website [Insert Website URL] (the "Website"). By accessing or using our Website, you consent to the terms of this Privacy Policy.

2. Information We Collect

We collect personal information that you provide to us, and information is automatically collected through your interaction with our Website and acceptance of cookies.

a. Information You Provide Directly

  • Name, email address, phone number, and mailing address when you register for classes, subscribe to our newsletter, or contact us.

  • Payment information when you purchase classes, merchandise, or event tickets.

  • Any other information you choose to share with us, such as dance experience, preferences, or feedback.

b. Information Collected Automatically

  • IP address, browser type, and operating system.

  • Pages visited, time spent on pages, and other analytical data.

  • Cookies and tracking technologies (see Section 7: Cookies and Tracking Technologies).

  • Online behavior and interactions with our website, including engagement with marketing campaigns, ads, and retargeting efforts.

3. How We Use Your Information

We use your personal information to:

  • Process registrations, payments, and transactions.

  • Communicate with you about classes, events, promotions, and updates.

  • Improve our Website, services, and customer experience.

  • Ensure security and prevent fraud.

  • Comply with legal obligations.

  • Conduct analytics, track website performance, and optimize marketing campaigns.

  • Serve personalized advertisements, including retargeting ads, across various online platforms.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. However, we may share your information in the following circumstances:

  • Service Providers: With trusted third parties who assist us with payment processing, marketing, analytics, advertising, and IT services.

  • Marketing and Advertising Partners: We may share non-personally identifiable information with advertising networks and social media platforms to deliver relevant ads and improve our marketing efforts.

  • Legal Requirements: If required by law, court order, or regulatory authorities.

  • Business Transfers: In the event of a merger, sale, or business reorganization.

5. Data Security

We implement reasonable safeguards to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

You have rights under Alberta's Personal Information Protection Act (PIPA) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), including:

  • Access: Request a copy of the personal information we hold about you.

  • Correction: Request corrections to inaccurate or incomplete information.

  • Withdrawal of Consent: Opt-out of marketing communications, including targeted advertising and analytics tracking, at any time.

  • Deletion: Request deletion of your personal information, subject to legal or business retention requirements.

To exercise these rights, contact us at inquires@purepassiondance.com.

7. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance user experience, collect analytics, and serve advertisements. This includes:

  • Analytics Tools: We use third-party analytics tools (e.g., Google Analytics) to understand website traffic and user behavior.

  • Advertising and Retargeting: We may use advertising cookies to serve relevant ads on third-party platforms, including retargeting ads based on past website visits.

  • Cookie Preferences: You can manage cookie preferences through your browser settings or opt-out of certain tracking technologies through industry-standard opt-out tools.

8. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

9. Children's Privacy

Our Website is not intended for children under 13. We do not knowingly collect personal information from minors without parental consent.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Pure Passion Dance
inquires@purepassiondance.com

By using our Website, you acknowledge that you have read and understood this Privacy Policy.